About me.
With 15+ years of experience in Media & Marketing, I have a proven track record of team leadership, marketing innovation and driving growth for major Global brands across a diverse range of categories.
I regularly contribute to industry thought leadership through editorials and conference speaking across my key areas of expertise:
- Connected Media Planning. Across Media, Retail, Influencer & CRM.
- Technology in Advertising. Including AI/ML, Identity Solutions, and Data Strategy.
- Marketing Science. Including Measurement, Modelling, Attribution and Experimentation.
- Digital Business Transformation.
For speaking and writing enquiries:
