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Mention identity solutions to most marketers and they jump straight to targeting. That’s limiting. This misses many other areas of opportunity to leverage identity solutions, and critically misses out…
The Identity Loop: A New System for Smarter, Connected Marketing
4 min read
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Introduction First Party Data (1PD) stands at the forefront of today’s marketing conversations, offering a wealth of opportunities for brands eager to deepen their connection with consumers. In…
Supercharge Your Marketing: The Power of First Party Data Strategy
4 min read
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The situation Many brands and organisations organise their marketing efforts the buckets of ‘brand’ and ‘performance’. The how, why and what of this stokes copious amounts of industry…
Brand? Performance? Why the Line Is Blurring—and What to Do About It
4 min read
